ON-Page SEO Kya Hai: Complete Guide (21 Awesome Tips 2020)

Aaj aapko On-Page SEO kya hai  or ise kaise karte hai iski puri information yaha details me bataya gaya hai.

Agar aap SEO ke bare me nahi jante hai to aap iss article ko pahale padhe uske baad hi On-page SEO ko read kare.

SEO Kya Hai: Complete Guide (A to Z Tips and Technique) 

SEO 2 type ke hote haiwhat is on page seo in hindi

  1. ON-Page SEO
  2. OFF Page SEO

On-page SEO me website ko Search Engine ke rule ke basis per optimized kya jat hai.

Google usi website to top kartia hai jo uske sare rule ko follow kare.

On-page SEO me bahut sare factors hote hai, yaha apko sare step by step bataye gaya hai.

Aapko yaha ON page SEO in Hindi me bataya gaya hai, inn sare tips ko follow kare or apne blog me apply kare

Let’s Start…

1. Write Best Title Tags (H1)

Title ka On-Page SEO sab se jada important factor hai. H1 ko “Title tag” kehte or main “Heading tag” bhi.

Kisi bhi website ko search engine me top raking ke liye Title Tag ka big role hota hai.

Isliye Title ko perfect banana bahut hi jaruri hai. Title ko aap Heading bhi bol sakte hai.

Title hamesa H1 me hona chahiye H2 ya H3 me nahi, isse check karne le liye sab se pahale aapne website ke koi bhi post open kare fir aapne title pe cursor le jaye or right click kar inspect pe click kare.

h1 tag in website

Yaha aap check kare apka title H1 tag me hai ya nahi.

Ek page me ek se jada H1 hone ke karan aapka page rank low ho sakta hai.

On-page SEO me Title tags ka sabse jada value hota hai.

Isliye aapne sare post ke title ko unique, attractive or SEO friendly banaye.

Step #1. Use main Keyword in Title

On-page SEO me aaka title tag bahut jada important rakhta hai.

Title ke start me main keyword add karne ki kosis kare.

Keyword in title

 

Step #2. Use Numbers in Title

Title me Number add karne CTR improve hota hai.

Use number in title tag

 

Step #3. Use Modifiers Words To Title Tag

Modifiers Words aise words hote hai jispe log jada click karte hai, isse apka CTR improve hota hai.

Title me hamesa Modifiers Words ka use karna chahiye.

Add Modifiers Words in title tag

Yaha mein kuch Modifiers Words likhe hai jo aapko apne title me use karna chahiye or ye words mein bhi apne sare title me use karta hu.

  • Fast
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Step #4. Title Length

Post Title length bahut short ya bahut long nahi rakhna chahiye. Title length 60 characters (6 – 8 words) use karna chahiye.

Jada long Title hone ke karan Search Result me aapka Title Hide ho jayega or ye ON-page SEO ke liye acha nahi hai.

best title length

Aap iss image me dekh sakte hai mere ek post ke title length jada hone ke karan wo hide ho gaya.

Mein iss problem ko fix kar liye hai, isliye aap 60 character se jada long title nahi likhe.

 

Step #5. Avoid Repetition of keyword

Title me ek keywords ko dubara repeat nahi karna chahiye. aap do alag alag keywords use kar sakte hai.

For Example:

Bad Title: “On-page SEO kya hota hai: On-Page SEO ke Top Tips”

Good Title: “On-page SEO kya hai: isse kaise kare (Top Best 10 Technique)”

 

1st Title SEO friendly title nahi hai.

2nd Title best hai, isme proper Keywords, Powers Words or Number add hai.

 

2. SEO Friendly URL Structure (Permalink)

Permalink post ka URL address hota hai. Permalink ek proper type ka hona chahiye.

Bad Permalink ko Google kabhi bhi rank nahi karti hai.

 

Good url

Inn dono URL’s me 1st URL best hai, URL hamesa SEO friendly hona chaiye jisse Search engine bot aasani se read kar sake.

Aagar aapka blog WordPress me hai too apne permalink ko jarur set kar le.

Setting >> Permalinks>> post name (Select)

 

Permalink banate time iss sare point ko follow kare.

  • Permalink jada long nahi hona chahiye.
  • Permalink me main keyword ko add karna chahiye.
  • Permalink 4-6 words ka hone chahiye.
  • Not use STOP Words in URL (“a”, “and”, “or”, “the”, “on”)

Note: URLs short and sweet hona chahiye.

 

3. High Quality Content

High quality content likhna on-page seo me best practices hai.

post me kam se kam 1000+ words hona chahiye.

Content ko apne style me design kare, jaise ki mine kiya hai.

Content me har topic ke liye alag heading hona chahiye.

Note: Content 100% unique hona chahiye kisi dusare site se copy nahi hona chahiye. Bahut se jo new blogger hote hai wo dusare ke content ko copy karte hai.

kuch new blogger bahut sare website se content ko nikal ke mix kar dete hai or sochte hai ye 100% unique content hai. ye sab galat hai.

Google apke website ke har line ko check karta hai, aapka koi line kisi dusare website se match to nahi kar raha.

Aapka content 100% unique hai ya nahi aap prepostseo tools se check kar sakte hai.

Iss tools me aap ek baar me 1000 words check kar sakte hai.

Aap aapne content ko copy kare or yaha paste kar de uske baad check kare, ko line aapke content me copy hoga wo RED colour me show ho jayega.

free Duplicate content checker tools

Ek best content kaise likha jata hai isse ache se janane ke liye aap viral content kaise kare  article ko ache se padhe.

 

4. Write Long Content

On-page SEO me Content length ka bhi big role hota hai.

Isliye sare post me kam se kam 1000+ words ka hi post kare.

Long content me aap jada se jada keywords use kar payege.

Long content likhne ka sab se best fayada ye hai ki aapka bounce rate bahut kam hoga.

jitna jada bounce rate kam hoga utna hi jald aapka website ki ranking increase hogi.

 

5. Use Bold, Italic, Underline

Article likhte time “Blod”, “Italic”, “Underline” ka use kare.

Ye sab keyword me jarur add kare.

Jab bhi Google ke bot website pea ate hai to aise words ko jada notices karte hai, or isme keywords ho to or bhi acha hai.

Aap bhi iss post me dekh sakte hai bahut sare words or links blog, italic or underline me hai.

Ye sare keywords or important sentences hai.

 

6. Add Subheading (H2, H3, H4…)

Post on-page SEO optimization ke liye har topic ke liye Sub Heading likhna chahiye.

Sub heading aap (H2, h3, H4) tag me likh sakte hai.

Aap bhi dekh sakte hai iss post me har topic ke liye alag se sub heading hai.

Sub heading me keywords add karna chahiye.

Note: Ek post me ek H1 hona chahiye or H2, H3, H4 aap unlimited likh sakte hai.

 

7. Meta Descriptions

Matt Cutt apne ek video me kaha hai, Description tag se aape website ki ranking increase nahi hoti hai.

Per ye user ke liye bahut jada effective hai, ek best Description banana se aake CTR (Click through rate) improve hota hai.

isliye Description banate time in sab baato ko dhayan me rakhna chahiye.

  • Description 150 -160 characters se jada long nahi hona chaiye.
  • Description me main keyword jarur add kare.
  • Description me power words ka use kare.
  • Har page or Post ka different Description hona chahiye.
  • Description me AdWords ads ka bhi use karna chaiye.
  • Yoast plugin me alag se Description add karne ka option hota hai. Jab aapka Green signal ho jaye to apka Description best hai.

meta description in seo

 

8. SEO Friendly URL (Big ON-page SEO Mistake)

Jab bhi aap post likhe uska URL’s hamesa small hi banaye. Jaise ke meine apne sare post me kiya hai. SeoAndInfo ke sare post ke URL’s aapko small hi melega.

For Example: Maine iss post ka URL very small banaya hai “on-page seo”. Ye mera main keyword bhi.

seo friendly URL

  • Small URL’s hone ke ye fayade hai.
  • Users apke post ko title ko yaad rakh payege.
  • Ek survey me paya gaya hai ki shot URL’s search engine me top hota hai.
  • URl’s me aap bas apne website ka ek main keyword hi add kare.
  • URL 4, 5 words se jada nahi hona chahiye.

 

9. Image Optimization (Reduce Image Size in kb)

Image optimization ka On-page seo me big role nibhata hai.  Agar aap image ko optimize nahi kare aapka page 100% slow open hoga.

Har post me kam se kam ek image ko add karna bahut jaruri hai.

Post me jab bhi aap image ko add kare kuch point ko dhayan me rakhna chahiye

  • Image ko load karne se pahale aap issse compress jarur kare.
  • Image ke title me keywords add karna chahiye.
  • Image ke ALT me keywords add karna chahiye.

Add Alt in Every Image (image ALT text seo)

Image ALT (Alternative Text) kam kaise karta hai?

Search engine ke bots image, pdf ko kabhi read nahi kar pati hai, isliye search bots ko ye bataya jata hai ki kon sa image kis topic se related hai, isliye har image me ALT attribute ka use kiya jata hai.

Search Engine ke Bot (Spider) image ko crawl nahi kar pati hai, search engine ko batane ke liye ye image kis topic se related image hai Alt ka use kiya jata hai.

Isliye website ke har image me Alt ka use kare. Website ke logo me bhi.

image alt text seo

For Example: Mein aapne iss post ke feature image me main keyword ko add kiya hai. iss post ka main keyword “on-page SEO” hai or ye aap image ALT me bhi dekh sakte hai

“Copyright image kabhi use nahi karni chahiye.”

Copyright image kya hota hai?

  • Copyright image aise image hota jispe website ka naam likha hota hai.
  • Copyright image ke code me website ka link hota hai.
  • Agar aap copyright image use karna chahate hai to usse edit jarur kar le.

Internet pe aise bahut sare website hai jaha aapko free me image provide karaya jata hai. Like,

10. Use Multimedia in post

Post me bas text nahi hona chahiye. Traffic ko engage rakhne ke liye post me image, video, ka use karna chahiye.

Multimedia se aapka bounce rate bahut kam ho sakta hai.

Aap bhi notices kiye hoge iss post me lots of images or video add kiye gye hai.

Note: Multimedia aapke user interaction signals ko boost karne me help karti hai.

 

11. Use Internal Linking

Internal links kya hota hai?

Internal links aise links hai jo apke website ke ek page se dusare page se connect ho.

Jab bhi aap new post likhe usme old post ka link jarur add kare.

Aap jada links add nahi kar sakte hai nhi to negative SEO me aata hai.

likks add kahne se sab se bara fayeda ye hai ki visitor aapke website pe jada time spend kar sakege.

Or aapke other page ke view bhi increase honge, internal links se bounce rate kam hota hai.

Internal links banane ke some tips

  • Post se related hi internal links hona chahiye.
  • jo internal links post se related nahi hai remove kar de
  • Ek post me 5-10 old post ka links hona chahiye.
  • Links me keywords add hona chahiye.

 

12. Use Outbound links

Outbound links kya hai?

Aapke website ke post me agar kisi dusare website ka links add ho usee “Outbound links” (External Links) khahate hai.

Bahut se new blogger post me external links add nahi karte or ye #1 on-page SEO mistake hai.

SEO point of view se har post me outbound links hona jaruri hai.

Outbound links banane ke kuch rule hai.

  • Outbound links aapke post ke topic se related hona chahiye.
  • Ek post me average 5 -10 outbound links hona chahiye.
  • Usse website ka links apne post me add kare jiska DA high ho.
  • High Domain Authority (DA) website ki links add kare. (like Wikipedia)

 

13. Avoid Dead links (Fix all Broken links)

Dead links hota kya hai?

Website me aise bahut sare links hote hai jo open karne pe “404 page error” ka result show karte hai.

Jab bhi aap koi page ya post delete karte hai ya mistake se page bana kar de;ete kar dete hai to wo page Google me index ho jata hai or per wo aapke website pen ahi hota, iss karan se dead links ka problem aata hai.

Aise page ya post ko hamesa check karna chahiye or broken links ko fix karna chahiye.

Broken link check karne ke liye Broken link check best tools hai.

Simply aap apne website ka URL yaha add kare or scan kare, jitne bhi aapke website pe dead links hoge show ho jayega.

Broken links Remove kaise kare?

Step #1. Ek baar sare broken links milne ke baad aap Google Console (Google Webmaster) open kare.

Step #2. Remove links me aap one by one sare broken links ko submit kare.

 

14. Improve Website Speed

Website speed ka bhi bahut big role hai ON-page SEO me. Agar aap apne website ko optimized nahi kiye aapka website slow open hoga, jiske karan apke website ka ranking bhi down ho sakta hai.

MunchWeb ke survey me paya gaya hai ki, agar aapke website ka speed 4 seconds hai to aapka 75% traffic lose kar raha.

Aap apne website ka speed iss tools se check kar sakte hai.

Maine aapne website ka speed “GTmetrix” me check kiya hai, aap bhi iska result dekh sakte hai, mera website ka speed 2.8 second hai.

Gtmatrix result

Website speed ka ranking pe kitna effect perta hai aap niche point ko dekh sakte hai.

  • Below 1 second = Best
  • 1-3 sec= Above average
  • 3-7 sec = Average
  • 7+ sec = Very poor

 

jada visitors ussi website pe aati hai jiska speed super-fast ho. website speed improve karne ke best tips.

  • Image ko compress karne ke baad upload kare
  • Very Useful wordpress widhets ka use kare
  • Website me jada ads ka use na kare
  • Website code ko compress kare
  • CDN Network ka use kare (like cloudflare free CDN services lie time)

Website ki speed ko kam karne ke liye iss post ko jarur padhe, aapka website bhi 2 ya 3 second me open hone lagega.

 

15. Website ko Mobile Friendly banaye

Mobile Friendly ka matlab, Apka website (Mobile or Table) me sahi tarike se open hona chahiye.

Google 2015 me Mobile friendly website ke liye algorithm lunch kiya tha. Jo website mobile friendly nahi hai Google Mobile friendly algorithm usse penalized karta hai.

Google ke sare algorithm ki full jankari aap yaha padh sakte hai.

Google Algorithm Kya Hai (Complete Guide 2018) 

Website ko Mobile Friendly banana bahut hi jaruri hai, Ek internet survey me paya gaya hai ki internet pe 67% log mobile device use karte hai. islliye ye bahut jaruri hai.

Agar aapka website WordPress pe hai to aapka website 100% Mobile Friendly hoga.

mobile friendly test

Aap Google Mobile friendly Tools se check kar sakte hai, aapka website mobile friendly hai ya nahi.

 

16. Include Sitemap in website

Sitemap ek XML file hota hai jisme aake website ke sare links  hote hai, sitemap search engine ke liye banaya jata jata hai, jab search engine ke bot apke website pea ate hai to wo sitemap me check karte hai ki website me  kitne URL’s hai.

Website ko kam time me index karane ke liye sitemap banana bahut jaruri hai.

Sitemap create hone ke baad usse “Google console” or “Bing webmaster” me add karna hota hai.

Sitemap ke help se search engine apke website ko fast crawl karta hai, isse website ki ranking increase hoti hai.

WordPress user ke liye sitemap create karna bahut hi aasan hai, simply aap Yoast SEO plugin install kare aapka sitemap automatically create hota rahega.

sitemap wordpress

Agar aapka website custom hai to aap isse manually create kar sakte hai.

 

17. Research Keyword

Keywords Kya hota hai?

Jab bhi koi user internet pe koi topic search karta hai to wo words ko keywords bolte hai. On-Page SEO me keywords ko ache taraha se samajna bahut jaruri hai.

Search engine iss words ke base pe result show karta hai. isliye agar aap chahate hai ki aapka bhi website search engine me 1st   aaye to aapko best keyword research karke apne blog me use karna hoga.

iss post me 20 Free keywords research tools hai jiski help see aap apne topic se realted best keyword koj sakte hai.

Isse aapke website pe 25% organic traffic increase kar sakte hai.

Post karne se pahale ye pata karle ki uss topic ka keyword position kya hai.

Agar aap bina best keyword search kiye post likhte hai to koi fayada nahi wo first page pe kabhi nahi aayega.

Best keyword search karne ke liye in bato ka dhayan de

  • Keyword pe jada competition nahi hona chahiye.
  • Keyword pe CPC hona chahiye 0 CPC wale keyword kabhi use na kare.
  • Keyword pe kam se kam month me 1000+ traffic aana chahiye.

Aisa keyword jo inn tino rule ko follow karta ho uss keyword ke help se topic select kare.

Keywords ka use kaha kiya jata hai?

Keywords ka use inn sare place pe karna chahye.

  • Post Title (Main keywords use)
  • Description me
  • Every image Alt and Title
  • Sub Heading
  • Use in URL’s (Main keywords use)

Note:

Article ke 1st paragraph me main keywords ka jada use karna chahiye.

Starting paragraph ke 100 -150 word me focus keywords ko jarur add kare.

Google ke bots jab aapke post ko crawl karta hai first paragraph me topic se related keywords ko find karta hai or pata lagata hai ki aapka post kis topic se related hai.

 

18. Check Keyword Density

Keyword Density kya hota hai?

Jab bhi koi ek Keyword baar baar repeat hota hai isse Keyword Density khahate hai.

Ab ye question hai “Ek keyword kitni baar repeat karna chahiye?”

Matt Cutt ne bataya hai, Google aisa koi number nahi bataya hai ki kitni baar repeat hona chahiye.

Per kuch big blogger 2% – 2.5% keyword repetition ka suggestion dete hai. Mein Apne sare post me 1% keywords repeat karta hu.

 

Agar aap Yoast SEO Pugin  ka use karte ho to waha bhi 2.5% keyword repeat karne ka best suggestion deta hai

 

19. Use LSI Keywords

LSI keywords kya hota hai?

LSI (Latent semantic analysis) keywords aise words hote hai jo aapke main keyword se related words hai or On-Page SEO point of view se website ki ranking me  iska big role hai.

Means LSI words aapke keywords se milta julta words hote hai.

For example: Suppose agar aapka main keyword “Digital Marketing Tips” hai to LSI keyword iss type se hone.

  • Social media marketing
  • Digital marketing courses
  • Digital marketing ideas
  • Digital marketing techniques

Post me jada se jada LSI words add kare.

LSI find karne ka 2 best tarika hai

Step #1. Google open kare or apne main keyword ko add kar ke search kare, aapko sab se niche bahut sare LSI keywords mil jatege.

what is lsi in seo

 

Step #2. Aap LSIGraph tools bhi use LSI keyword use kar sakte hai. ye ek free tools hai per ek din me aap jada iss tools ko use nahi kar sakte.

LSI graph tools

20. Use Social Sharing Buttons

Website me social media buttons jarur add jare.Social Media sharing On-Page SEOme nahi aata per Social buttons users ko aapke post ko sharing karne me help karti hai.

Bahut se user ko agar aapka article pasad aaya wo jarur apne social network me share karege.

Social sharing se aapka Alexa Rank bhi kam hota hai.

Agar aap WordPress user hai to simply aap social sharing plugin use kar sakte hai.

WordPress me bahut sare social media sharing plugin hai.

floating social media buttons

Agar aap floating social media buttons use karte hai to ye apke liye best hai, jaise  ki meine use kiya hai.

 

21. Reduce Bounce Rate (Big Role of ON-page SEO)

Bounce rate kya hota hai?

Jab bhi koi apke website pe visit karta hai or kuch time baad aapke page ko chor deta hai usse bounce rate kahate hai.

jitni website ki bounce rate kam hoti hai wo website utna hi acha hota hai or website ki ranking bhi increase hoti hai.

Bounce rate kaam karne ke tarike.

  • Long content likhna chahiye
  • Popup ads use nahi kare.
  • Week me 3 post publish kare.
  • Page ki loading speed increase kare

 

Conclusion

 

Hope aapko ye ON-page SEO kya hai or ON-page SEO kaise kare? Article pasad acha laga hoga.

Agar aapko ON-Page SEO se related koi bhi question ya suggestion hai to niche comment box me jarur bataye.

Aap hamare Social media se bhi connect ho sakte hai. Niche diye gaye social media se add ho kar apna suggestion ya  SEO se related question puch sakte hai.

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