SEO Kya Hai: Complete Guide (A to Z Tips and Technique 2020)

Aaj mein aapko SEO ke bare me deeply  bataya hai, yaha aapko On-page SEO or Off-page SEO ke bare me bataya hai.

In sare point ko follow kare or apne website me apply kare, aapko 100% site me improvement dekhega.

Let’s Start

SEO kya hai (What is SEO in Hindi)

Digital marketing me aise bahut se tarike hai jisse aap website pe traffic la sakte hai or online paise kama sakte hai, like.

  • SEO
  • SMO
  • SMM
  • Email Marketing
  • Social Media Marketing
  • Content Marketing
  • Affiliate Marketing

Per in sab ko karne se pahale SEO ke bare me janana bahut joruri hai, To aaiye SEO ke bare me details se jante hai.

SEO (Search Engine Optimization) In Hindi: SEO ek aisa technique hai jisme website ko search engine ke liye optimize kiya jata hai, SEO ki help se website ko Search Engine me Top kiya jata hai, jiske karan aapke website pe jada se jada organic Traffic aa sakta hai.

 

Organic Traffic kya hota hai?

Organic Traffic means wo traffic jo Search Engine se aata ho.

Organic Traffic

For Example: Suppose Agar aapka Restaurant ka website hai to agar koi Search Engine me keyword search kare or aapka website search engine me show hone lage usse organic Traffic bolte hai.

Or jis website pe organic traffic aata ho wahi website Search Engine (Google, Bing, yahoo) me Top aata hai.

 

SEO Kyu Jaruri Hai (Why You need SEO)

Agar aap ek blogger hai ya khud ka business website hai, to usse Search Engine me top karne ke liye SEO bahut jaruri hai. SEO ke bahut fayde hai, like.

  • Website pe traffic lane ke liye SEO jaruri hai.
  • SEO ke help se Google ko bina paise diye First page pe aa sakte hai.
  • Agar aapka product website hai, Apne product ko jada sell ke liye SEO jaruri hai.

Note: “Website, Mobile App, E-commerce website” in sab ke SEO rule alag alag hote hai.

 

Search Engine kya hai (What is Search Engine?)

Search Engine ek aisa Program hai jisme agar aap koi bhi keyword Enter kar ke Search kare wo aapko Best result dega.

Jaise ki Google Search Engine. Isme agar aapko kisi bhi cheez ki information leni ho bas uss words ko likho wo aapko bahut sara result show ho jayega.

Internet pe bahut sare Search Engine me jaise

  • Google
  • Bing
  • Yandex
  • ASR
  • GigaBlast
  • EntireWeb
  • SonicRun

Per Google in sab me best hai. 83% log Google ka hi use karte hai.

 

SEO kaam kaise karta hai?

SEO Three step me kaam karta hai.

#Step 1. Crawling: Iss process me search engine ke bot aapke website pe aate hai or pure website ko scan karte hai.

Agar aapne website ka sitemap search engine ke webmaster me add kiye hai to search engine ke bot aapke site pe regular aayega.

#Step 2. Indexing: Crawling ke baad aapke website ke data ko search engine me store kiya jata hai. Website ko search engine me show hone ke liye website ke har page or post ko index karana bahut jaruri.

#Step 3. Matching: Last step me agar koi user aapke post se related agar search engine me keyword search kare or aapka website show ho jaye iss process ko matching bolte hai.

Google ke 200 SEO Factor  hai in sab rule ko website me follow kiya jata hai.

 

Type Of SEO in Hindi

SEO Three type ke hote Hai.

1. White Hat SEO: White Hat SEO me search engine ke rule ko follow karte hue sare technique ko apply kiya jata hai. iske 2 type hai ON Page SEO and OFF Page SEO.

2. Black2. Hat SEO: ye aisa technique hai jisme website ko kaam time me top kiya jata hai.

Black Hat SEO ke bahut sare Factor hai jaise.

  • Keyword stuffing
  • Meta tag stuffing
  • Hidden links
  • Spam backlinks
  • Cloaking
  • Doorway or Gateway pages
  • Mirror Website
  • Pahe hijacking
  • Low quality web page
  1. Grey Hat SEO: ye technique “White Hat SEO” or “Black Hat SEO” ka mix hai. Matlab isme 80% White Hat SEO ka use kiya jata hai or 20% Black Hat SEO.

Warning: Black Hat SEO karne se aapka website kuch hi din search engine me top page pe aa sakta hai uske baad ye website ke ranking ko down kar dega.

 

Type of White Hat SEO

Hum iss Article me white Hat SEO ke bare me baat karege, kyu ki yahi ek best tarika hai.

Black Hat or Grey hat SEO ke karan aapke website ka Ranking down bhi ho sakta hai.

 

ON-Page SEO (2020 Update in Hindi)

Article likhte time Google ke kuch aise rule hai ko article me apply karna hota hai. ON-page SEO website ke ander modify kiya jata hai.

In sare tips ko article likhte time dhayan de tabhi apka website search engine me top aa sakta hai.

1. Choose Best Keyword

how to do keyword research

Article likhne se pahane best keyword research karna bahut jaruri hai. aise keyword ko kabhi choose na kare jispe competition bahut jada ho.

Aur Content me LSI keyword add karna bhi bahut jaruri hai.

 

2. Short URL’s

Post ke liye hamesa short URL’s ko hi banaye, ye search engine ke liye best hota hait, or short URL’s user ko bhi yaad ratha hai.

short url

 

3. Add Alt in Every Image

Search Engine image ko read nahi kar pata, isliye search engine ko ye batane ke liye ye image kis topic se related hai ALT lagana bahut jaruri hai.

image tag

4. Website ko Mobile Friendly banaye

Aaj ke time internet pe 60% log mobile ka use karte hai or aapka website mobile friendly nahi hoga to aap bhi samaj sakte hai aap kitne traffic ko ignore kar rahe hai.

Mobile Friendly Websites

Agar aapka website WordPress pe hai to aapka website 100% mobile friendly hoga.

Mobile friendly Test

Aapka website mobile friendly hai ya nahi Google mobile friendly se test kar sakte hai.

 

5. Website Speed

Jo website slow hote hai wo kabhi search engine me top nahi hota hai.

Isliye website ko fast karna bahut jaruri hai. aap apne website ka Speed Google Website Speed Se check kae sakte hai.

Agar aapka website 3 second ke ander open ho jata hai to best hai, agar isse jada time lagta hai to ye aapke website ke rank ko down kar dega.

Agar aapka website isse jada time le raha to iss article ko jarur padhe 100% apka website fast ho jayega.

 

website speed test google

Aap apne website ki speed Google Speed se test kar sakte hai.

 

6. Title Tag

Ek best Title choose karna bahut jaruri hota hai. Title me 1 focus keyword or number add hona chahiye.

title tag

Title 60 character se jada nahi hona chahiye.

 

 

7. Meta Description

Meta Description ka matlab small summary, agar aapka website WordPress pe hai to Yoast Plugin ko install kar le.

meta description

Isme description add karna ka column hota hai, jis topic se related aapka post hai uske bare me 160 character me post ka description likh de.


8. Heading add kare

Content me heading add karna bahut jaruri hai. 1 post me 1 H1 add kare.

Or aapke post me jitne bhi topic hai sab ke liye alag sub heading add kare.

Aap isse article me dekh sakte hai, isme H1, H2, H3 Heading add hai

 

9. Keyword Density

Keyword density means aap ek keyword ko kitni baar repeat kiye hai. Agar aap kisi keyword ko jada repeat kiye wo keyword stuffing me aa jayega.

“Keyword 2% se jada nahi hona chahiye”, Agar aapka webaite WordPress pe hai to Yoast SEO plugin se pata chal jayega ki  kitna keyword density hai.

how to add meta description in wordpress home page

Mein 1.5% hi use karta hu.

For Example: Agar aapka content 300 word ka hai to uska 2% hi kisi keyword ko repeat kar sakte hai, isse jada repeat kiye wo “keyword stuffing” me chala jayega.

 

10. Content length

Post me long content likhe. Buzsumoo ke survey me paya gaya hai ki 1000+ words ke content jo hote hai wo search engine me first page pe jald rank kar sakte hai.

content length

 

11. Internal or External Link

Internal links means agar aap new post likh rahe ho to uss se related old post ko bhi add kare or external links means jis topic se related hai usse related website ke URL’s ko add kare. Isse aapke website ka bounce rate kaam hoga.

Agar aapko bounce rate ke bare me nahi pata or ye nahi pata bounce rate ko kam kaise kiye jata hai to iss article ko read kare.

 

12. Content me Image add add kare

Har post me kam se kam 5 image jarur lagaye. Jitna jada image hoga user utna jada hi log interact hoga.

Ek baat ka dhayan rakhe  “1 image 1000 word ke baraber hota hai”.

 

13. Content me Video add kare

Apne post me 1 Video jarur add kare, video ko directly website me upload na kare.

Pahale video ko YouTube pe upload kar le uske baad link ko apne website me add kar le.

 

14. Content me Bold, Italic use kare

Content me important line ya word ko Bold, Italic ka use kare. Search engine ke bot aise word ko notice karta hai.

Main keyword ko jarur Bold or italic kare.

 

15. Website me Robots.txt add kare 

Website me Robots.txt add karna bahut hi jaruri hai. Agar aapko kisi page ko search engine se hide karna hai tab ye use hota hai.

For Example: Aap mere website ki sitemap URL’s dekh sakte hai, issme jaisa code add hai wo code aap apne website me laga sakte hai.

robots txt google

 

Agar aap aise nahi karege aapka important page bhi index ho jayeg or aapka website duplicate content ka problem aayega.

Aap iss article me robots.txt kya hai or isko kaise add kare jaan sakte hai.

 

16. Update old Post

Ye bahut acha tarika hai or aap iska result bhi dekh sakte hai.

Aap apne old post ko hamesa update karte hai, isse search engine ke bot aapke website pe dubara aayega or aapke page ko index karega.

Isse aapke website ka ranking bhi increase hoga.

 

17. Permalink 

Permalink means aapke website ka URL’s se related hai. Aise link jo human readable ho aise hi link search engine me rank hote hai.

For Example:

Bad URL: https//seoandinfo.com/01-01-2020/id14.43.35

Good URL: https//seoandinfo.com/seo-kya-hai

 

Agar aap WordPress me apna website banaye ho usme default permalink number ka hota hai usse change kar kr post ko select kar le.

Change karne ke liye apne WordPress dashboard me iss path ko follow kare.

Dashboard > Setting > permalink > select post option > update

 

18. Website Security HTTPS

Website me HTTPS add karna bahut jaruri hai, internet pe bahut sare services hai jo free me HTTPS provide karate hai.

https

Like cloudflare, yaha aapko life time ke liye free me SLL mil jayega like seoandinfo me yahi services add hai.

 

19. Clear Page Cache

Agar aapka website WordPress pe hai to website ko cahce karna bahut jaruri hai. Cache website ke garbage ko delete kar deta hai or aapka website fast ratha hai.

Aap WP-Rocket ya WP super cache use kar sakte ho 

 

20. Code To Text Ratio

Suppose aapke page ka code (Html, css, php, js) jada hai or aap content short likhte ho to dono ka ratio nikala jata hai

Agar aapka code ka density jada hua to ye aapke website ke liye acha nahi hai.

Content ka ratio jada hona chahiye.

Code To Text Ratio Small Seo Tools  se check kar sakte hai.

 

21. Google Sitemap

Website ko jald rank karane ke liye website ke liye sitemap banana bahut jaruri hai, or usse Google console me submit karana jaruri hai.

Tabhi aapka website Google me index hoga. Agar aapka WordPress pe website hai to aap simply Yoast plugin install kar le apne aap sitemap generate ho jayega.

sitemap google

For example: URL’s ke last me apna “/sitemap_index.xml”type kare jaise iss image me hai apka sitemap show ho jayega.

Sitemap ko dusare search engine me submit karana bahut jorui hai, like Bing

 

 

Off page SEO (2020 Update)

Off page SEO  process me website ke bhahar se performance and mostly social media sharing or Backlinks pe dhayan diya jata hai.

Do Follow Link kya hota hai?

Link Two Type ke hote hai

Do follow: Aisa link jisse search engine focus karta ho.

For example: suppose agar aap food se related post likhe ho or use aap dusare ke website ka link apne post me add kiye ho usse do follow link bolte hai.

No follow: suppose agar aap link me rel=”noindex” likh doge usse no follow link bolte hai, search engine iss type ke link ko ignore karta hai.

For example: agar link me rel=”noindex” add kar diya jaye Search engine ke bot usse ignore kar dega.

no follow

 

Top 10 Off page SEO Tips

1. Search Engine Submission

Jab bhi new blog ya website banaye aapko suru me sare search engine me apne website ko submit karna jaruri hai.

Means sare top search engine ko batana jaruri hai ki aapka website online aa chuka hai. tabhi wo aapke website ko index karega.

Aap ek click me sare social media me apna website ko add kas sakte hai.

iss website me aap apne site ka add kare, ek baar me hi aapke website sare search engine me submit ho jayege.

 

2. Bookmarking website

Internet pe aise bahut se Bookmaking website hai jaha aap apne website ko bookmark kar sakte hai, waha se aapko backlink mil jayega jaise.

 

3. Directory submission

Google pahale iss process se banana wale backlink ko bahut purity deta hai per ab kaam deta hai, aap apne website se related Directory me apne website add kar de.

4. Social media sharing

Search engine sharing ko bhi dekhta hai, agar aapka post social media me jada se jada share hai to ye ek good single hai. isliye time to time apne sare old or new post ko share karte rahe.

  • Facebook
  • Twitter
  • Google Plus

 

 

5. Use Question Answer form

Apne website  ko Q/A website me submit kare, Q/A aaisa website hota hai jisme log ek dusare se question puchte or best suggestion dete hai. like,

6. Slide share           

Apne website ke post ke liye “MS power point” me slide bana ke usko bhi bahut sare website me upload kar sakte hai.

Aise bahut se website hai jaha aap slide ko add kar sakte hai waha se aapke website pe traffic aayege.

 

7. Blog Commenting

Dusaro ke website me aap comment kar apna link add kar ke backlink bana sakite hai.

Comment me banaya hua link nofollow hota hai per ye bhi aapke website ke liye acha hai.

8. Photo Sharing site

Aise bahut se website hai jaha aap aapne post ke image ke link in sab me add karna chahiye. Isse se aapko ache traffic mil jayega.

Image share karne se aapko backlinks bhi mil jayega.

 

9. Video Sharing Website

Agar aap aapne website ya blog ke topic ke uper videos banate hai to usse bas youtube pe upload na kare.

YouTube jaise aise bahut se website hai jaha aap apne video ko free me account bana kar videos upload kar sakte hai. like

10. Guest posting

Dusaro ke blog me article add karna Guest Post kehlata hai. isse aapko ek Do Follow link milta hai.

 

Agar aap ek blogger hai ya SEO sikhna chahate hai to abhi to ye suruwat hai, SEO bahut bari topic hai isme sare term ko acha se samajhna bahut jaruri hai.

 

Conclusion

SEO kya hai ? Aapko ye SEO Guide hindi me kaise laga hame jarur bataye.

Agar ye article aapko acha laga aap apne social media friend circle me share kare.

Agar aapko SEO se related koi bhi daught hai, Aap comment box me jarur bataye.

Aap hamare social media account se bhi connect ho sakte hai or apna suggestion share kar sakte hai.

31 Comments

Add a Comment

Your email address will not be published. Required fields are marked *

4 Shares